According to a new research publication by Xola Consulting, “adventure travel is not a well-defined segment”, as it often pertains to ecotourism, heritage tourism, volunteer tourism, rural tourism, community tourism, and wildlife tourism.

Adventure travel is a rapidly growing sector within the travel industry- tourists are increasingly looking to explore or travel to remote, exotic and possibly hostile areas. Typically depicted as tourists who choose to “depart their comfort zone”, adventure travel often includes activities such as mountaineering, trekking, bungee jumping, mountain biking, rafting, zip-lining and rock climbing, with other rising forms of adventure travel include social and jungle tourism.

Yet, according to a new research publication by Xola Consulting, “adventure travel is not a well-defined segment”, as it often pertains to ecotourism, heritage tourism, volunteer tourism, rural tourism, community tourism, and wildlife tourism.

Adventure Travel Industry Growth Statistics, the newly-published research document by Christina Heyniger of Xola Consulting, provides insight on the size and growth of the adventure travel segment.

The document outlines significant growth and popularity, as well as room for expansion, in outdoor human-powered activities, gear retail and tourism. It also takes into account women’s attraction towards adventure travel, traveler-age statistics and emerging economies.

Xola Consulting invites readers to view/download the document (PDF) here: www.xolaconsulting.com/Adventure%20Travel%20Industry%20Growth%20Statsv2.pdf

About Xola Consulting
Xola Consulting was founded in 2004 by Christina Heyniger to support the growth and development of companies in the adventure travel business around the world with creative and practical consulting advice.

Xola services are focused in three core areas: business strategy, operations management and industry research. Xola also supports adventure travel tourism businesses through its Off the Radar travel newsletter, connecting excellent entrepreneurial, adventure travel operators with passionate travelers.

Xola is headquartered in Santa Fe, New Mexico and provides consulting services to individual adventure travel tour operators, domestic and international tourism boards, and industry associations, and is partnered with the Adventure Travel Trade Association on a number of initiatives.

For more information, visit www.xolaconsulting.com.