New search engine uses Google technology for green

Read more about: environment, google, nonprofit, technology

EcoSearch.org, a new nonprofit search engine, remits 100% of its ad revenue to other nonprofit organizations focused on preserving the environment. Powered by Google’s superior search technology, the  company employs the same search indexing while allowing “searchers” to directly benefit the world around them.

Utlizing Google’s ad-based revenue stream, the nonprofit directly funds eco-organizations such as Heal the Bay, Sierra Club, National Resource Defense Council, TreePeople,  Rainforest Alliance and others.

“It really is so simple to use,” says Liora Shulman, a new user of the site. “I used to search directly from Google, but by using EcoSearch, I get Google and get to help the environment. Usually being green means doing something inconvenient, but I don’t have to change anything I do to use their site.”

Visiting the site, ecosearch.org, one can easily recognize the simplistic look and feel of the popular Google mega-power. The amount EcoSearch earns varies, but it ends up averaging about 2.1 cents per search -  if people averaged 2 searches per day, and 1,000,000 people used EcoSearch, approximately $15,330,000.00 would get donated to charity.

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