Primo Water helps Denver Go Green

Read more about: bottled water, consumers, energy, plastic, recycling

(PRNewswire) – This week, Denver is buzzing as area residents, companies, visitors and local and national influentials put their “greenest” foot forward as the city hosts the Democratic National Convention (DNC). To go along with the DNC’s theme of being the “greenest convention ever,” many different venues and events have specifically asked for new Primo Water as their bottled water of choice to adhere to the “go green” initiative. Primo is the only nationally distributed bottled water whose bottle is made from plants, not crude oil.

Primo Water gives convention goers and visitors a sustainable bottled water option without having to give up portability, convenience and great refreshing taste. Primo’s bottle is made from Ingeo^TM, a plant based natural plastic that is a 100% renewable resource grown on American soil. Traditional plastic water bottles are created from PET (polyethylene terephthalate), a petroleum-based plastic derived from limited and depleting reserves of crude oil and natural gas.

Among places you’ll find Primo Water in and around Denver:

• Law enforcement officers enjoy Primo at many of their stations throughout the city of Denver, including around the Pepsi Center and Invesco Field.
• Guests at the four-diamond Omni Interlocken Resort found two complimentary bottles of Primo in their hotel rooms when they arrived.
• Triathletes at the Rattlesnake Triathlon in suburban Centennial, Colorado quenched their thirst with Primo Water. The triathlon, one of the first all green triathlons in the country, also recovered bottles and other materials for recycling and composting.

“Primo Water, with its plant based bottle, is leading the movement for sustainable green packaging, especially in bottled water. The fact that Primo is recyclable and compostable was a big plus to our event. We were very pleased to find them,” said Jim Flint, president of the Rattlesnake Triathlon.

Primo’s environmentally-friendly bottle is made from renewable and sustainable American resources, not depleting non-renewable resources like crude oil. In fact, if all plastic PET beverage bottles made from crude oil sold today in the U.S. were instead made from Ingeo^TM plastic, Americans would save the equivalent of a billion gallons of gas each year. Manufacturing the Primo bottle is also more environmentally efficient as it requires 65 percent less fossil fuel resources and emits 80-90 percent less greenhouse gases than a traditional petroleum based bottle.

Consumers will not only enjoy Primo for its environmental benefits, but also for its great taste. In blind taste tests conducted across the U.S. in late 2007, three out of four consumers preferred Primo over the leading spring water and four out of five preferred Primo over tap water. Primo is available at nearly 4,000 retail stores across the country.

About Primo Water Corporation
Primo Water Corporation, a privately-held company based in Winston-Salem, North Carolina, manufactures, markets, and services mineral enriched bottled water that meets both the convenience consumers seek and the environmental benefits they desire. Today, three product lines make up Primo Water Corporation’s portfolio. The first, introduced in June of 2005, offers 3 and 5 gallon Zero Waste bottles and an exchange program that rewards consumers for recycling their bottles for refills. The second,
launched in April of 2008, is a new line of Energy Star rated and stylish water coolers. And the third is a single-serve bottled water, in a more-environmentally-friendly bottle made from plants, not crude oil. According to blind taste tests, three out of four consumers prefer Primo over the leading spring water and four out of five prefer Primo over tap water. To learn more, visit http://www.primowater.com.

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