Worn Again, a U.K.-based designer of recycled clothing and accessories, has partnered with Virgin Atlantic to launch a new product: fashionable bags made from recycled airline seat covers.

Worn Again, a U.K.-based designer of recycled clothing and accessories, has partnered with Virgin Atlantic to launch a new product: fashionable bags made from recycled airline seat covers.

Officially kicking off on September 1st, the new line features bags such as the ‘Ollie’ wash bag, the ‘Sherman’ male messenger bag, and the ‘Lydia’ and ‘Romero’ ladies’ handbags. The bags are made up primarily of recycled Virgin Atlantic  seat covers, car safety belts, Glastonbury tents and bicycle tires.

Worn Again Virgin bags will be available at Terra Plana stores around the world and on the Worn Again website (www.wornagain.co.uk). The bags will also be available in John Lewis stores as well as stores in Romania, Israel and The Philippines.

“Virgin Atlantic is committed to taking practical steps to make its business as sustainable as possible,” says Lysette Gauna, Creative Director for Virgin Atlantic. “From investing in new technologies, to lobbying the aircraft manufacturers, through to championing new ideas - we believe that actions speak louder than words. This is a fun and creative way to recycle our waste and we are sure these fabulous limited edition bags will be very popular as well as giving people the chance to own a little piece of Virgin Atlantic history.”

The bags are all hand made in family run and small scale workshops in Portugal. Because they are made from recycled materials, no two products are exactly the same.

Waste reduction is a major initiative for Virgin Atlantic, which donated over 1000 seats to the project for a haul of 2000 actual finished bags. Worn Again is working with Virgin Atlantic to meet its goal to halve the waste it sends to landfill by 50% by 2012.

The airline has successfully reduced the waste it produces in its offices and ground operations significantly and is working hard to reduce the waste it produces in the air.

About Worn Again
Worn Again is a social business which was set up not only to transform consumption and manufacturing patterns through production of goods made from recycled materials, but also to generate income for Anti-Apathy, a registered charity. Worn Again takes a transparent approach to communicating the real ingredients that go into its products, including materials, labor standards and energy use, while addressing the impacts of its activities on trade and climate change.