El Salvador launches new ecotourism website

elsalvadorexperience.com is being launched with support from the US Agency for International Development (USAID) as the nation’s 1st international branding campaign to position the country as an emerging, ecological destination, where committed, local people work together to share their true identity with the world.

The goal of the new website is to launch the nation’s first international branding campaign to position El Salvador as an emerging, ecological destination, where committed people and communities work together to share their best-kept secrets with visitors.

El Salvador Emerging From the Past
El Salvador is emerging, leaving its conflictual past behind and reinventing itself as an adventure and cultural destination. The Eco-Experiencias project is helping Salvadoran communities, workers cooperatives, NGOs, and private landowners to interpret themselves to create one of a kind, sustainable experiences that highlight unique cultural, natural and geographical qualities of the departments of Sonsonate and Ahuachapán.

The web portal is being developed in two phases. Phase 1, launched on November 13, 2008, presents an interpretive preview of western El Salvador’s four tourism destinations: the Route of the Flowers, the Western Pacific, Forests and Mangroves Region, and The Volcanoes. Each destination provides unique and largely untouched cultural and natural attractions to be explored.

Phase 2 will be launched during a special event in San Salvador on Wednesday, December 3, 2008, and will feature packages of activities called eco-experiences, all managed by local people, in each of the four regions.

Currently, the site is owned by an informal group of agencies and businesses. In August 2009, the program will be transferred to a Salvadoran host that will continue the program’s mission and expand the model nationwide to foster small business development and biodiversity conservation in all of the departments of the country.

For more information, visit www.elsalvadorexperience.com.

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