Howe Caverns lets adventurers go 'Web 2.0' with a new site

As part of the rebranding of Howe Caverns, destination marketing firm Wanderlust has launched a “Web 2.0″ site, HoweCaverns.com, to help market the popular Northeast attraction. In addition to the new look and feel of the brand, the new tourism branding website incorporates some of the latest online marketing tools, including a standards compliant content management system, content development and search engine optimization strategies, widgets designed to enhance conversion rates, the ability to serve and distribute text, images, audio and video, advanced email marketing, proprietary tracking and analytics capabilities, and social media tools.

“Up until now, people could only find us through Google search if they knew our name or some derivative of it,” stated Bob Holt, General Manager, Howe Caverns. ” Not only has Wanderlust brought the new Howe Caverns brand identity and story to life online, but they’ve provided us with an easy to use content management system, so that we may update navigation, html text, graphics, video and widgets on the fly.”

As Howe Caverns approaches its 80th anniversary of reopening to the public in 1929, visitors can follow all the latest news from Schoharie County’s landmark attraction in the expanded News Features and Events sections. The site’s Web 2.0 compliant infrastructure maximizes the potential for the web. It was created and composed with a content strategy that appeals to potential visitors and Google alike. As work continues to expand the caverns’ tour by an additional 150 feet, updated information about the work in progress is available on the new site. Social media bookmarking tools will help build inbound links to this relevant, frequently updated content.

“Howe Caverns now has one of the most advanced websites within their competitive set,” said Mark Shipley, President and Chief Strategic Officer at Wanderlust. “Howe Caverns is a truly fascinating attraction for all ages. This new website will help them achieve high rankings in Google, inspire those who click through to explore all of the cool things that Howe Caverns has to offer, and ultimately drive foot traffic to this incredible destination.”

Howe Caverns is the second most-visited natural attraction in New York State (Niagara Falls is #1.) It is one of the very few mineral caves of the world, formed by the power of water over the course of millions of years. Howe Caverns is located halfway between Albany and Cooperstown and is open all year, closing only for Thanksgiving and Christmas days. It is open daily from 9 a.m. to 6 p.m. from May through October and from 9 a.m. to 5 p.m. from November through April.

About Wanderlust
Wanderlust is a travel and destination marketing agency that helps clients understand what drives people to desire resorts and other destinations, and build integrated marketing communications programs to fuel that desire. Wanderlust’s clients include mountain resorts, attractions, municipalities, eco-tourism and other leisure and adventure destinations.

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