Planet Green goes 'Blue' in August

Discovery’s popular green-living brand, Planet Green, will be ushering in the end of summer with “Blue August” – a month-long campaign of on-and-off-air programming focusing on the world’s most precious resource: water.

Discovery’s popular green-living brand, Planet Green, will be ushering in the end of summer with “Blue August” – a month-long campaign of on-and-off-air programming focusing on the world’s most precious resource: water.

Since its launch in June 2008, Planet Green has focused on successfully educating people on the impact we have on our own planet and how to live a more environmentally sustainable lifestyle. You would be hard-pressed to find an eco-minded individual who had not already heard of the brand, its website and/or cable TV channel.

The popular brand is hoping to bring this level of recognition to the cause for the world’s water bodies.

Blue August will feature the network premiere of the “Blue Planet” series, hosted by conservationists and explorers Philippe and Alexandra Cousteau, as well as all new episodes of Focus Earth with Bob Woodruff.

“With this special month of programming, Planet Green is shining a spotlight on the critical and complex role our oceans and water play in the health of our planet and to those who do and will inhabit this earth,” said Planet Green President and General Manager Laura Michalchyshyn.

“Working with leading experts and a team of distinguished partners, Planet Green will leverage all of its platforms during Blue August to engage our audiences in understanding and protecting this elemental part of life on Earth.”
Blue August aims to shine an “eco-spotlight” on the planet’s oceans and seas, celebrating their “jaw-dropping majesty and posing a critical eye on current aquatic issues” throughout the month of August.

Plunging into a brighter, blue-er future

Drawing from a robust half-century family legacy, Planet Green’s Blue Planet hosts Philippe and Alexandra Cousteau bring to light the daunting challenge of the protection and conservation of the planet’s water bodies as the faces of the award-winning series.

Other programming includes a special ocean-themed episode of Focus Earth and the world premiere of Acid Test: The Challenge of Ocean Acidification , an original documentary by the Natural Resources Defense Council (NRDC) featuring Sigourney Weaver.

Meanwhile, the brand’s online counterparts, planetgreen.com and treehugger.com , allow readers to engage in a broad range of original content and buying guides as well as offer a comprehensive analysis of our oceans and clean water, highlighting the latest politics, opinion, and news from advocacy groups like the NRDC, Ocean Conservancy and Oceana – delivering information about humankind’s role in protecting and improving the future of our oceans and waterways.

For more, check out planetgreen.com.

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documentary, film, oceans, online, Planet Green, water