TRX and the Offset Alliance work together to make travel booking technology more eco-responsible

Travel technology leader TRX has been selected by the Offset Alliance for its carbon emissions calculator. Developed by TRX’s Travel Analytics, the tool allows business and individuals to accurately offset the impact of air travel.

“Our proprietary carbon emissions calculations provide unmatched accuracy and completeness and are setting the industry standard for measuring airline carbon emissions,” said Shane Hammond, President and CEO, TRX. “As we continue to partner with organizations like Offset Alliance, we further our goals of positively impacting the environment through the deployment of our carbon emissions calculations and technology.”

TRX, Inc. is a technology company that develops and hosts travel software applications. Since launching its Carbon Emissions Calculator, several carbon reduction/offsetting organizations and other green-minded institutions have subscribed to the service including: Nootrol, Carbon Salon and Piece of Green.

The Offset Alliance is the newest to the line-up; a non-partisan organization that assists individuals and businesses achieve carbon reduction goals.

“We surveyed the marketplace and found TRX has by far the most thorough carbon emissions calculations for air travel,” said Daniel Greenson, President and CEO, Offset Alliance. “For Offset Alliance, this means we can tap into a new market we hadn’t previously explored – the travel market. The bottom line is by partnering with TRX, we are able to offset more CO2. The calculations are precise, and they provide the customer with truly meaningful results. We are confident that the decision to work with TRX will really help our business.”

In early 2009, TRX released its carbon emissions developer toolkit. Powered by the company’s open web services platform, the toolkit provides third-party solution developers with direct access to the robust set of calculations required to accurately assess the carbon footprint of air travel by corporations and individuals.

The developer toolkit was made available via a free entry level package, enabling clients to begin using the services with little to no upfront investment.

Recently, the Stockholm Environment Institute (SEI – an independent, international research institute specializing in sustainable development and environment issues) identified TRX’s carbon emissions calculation methodology as being one of the best currently available in the market today, citing transparency and overall comprehension as key factors.

Also, TRX received the “Best Technology in 2008/2009″ ICARUS Award for Airline Carbon Emission measurement technology from the Institute of Travel and Meetings (ITM). ITM is the leading professional body for buyers, managers and suppliers of business travel in the UK and Ireland with over 1,000 members from large corporations, government departments and NGOs, SMEs and travel suppliers.

For more information, visit www.TRX.com.