TripAdvisor gets mobile with its travel advice

Arguably the world’s most popular and largest travel community, TripAdvisor® has unveiled an all-new way for travelers to enjoy TripAdvisor—on the go—with the launch of the TripAdvisor mobile website.

Now available in 17 countries and 11 different languages, the beta version of the mobile website has already attracted more than one million unique monthly visitors, more than any other mobile website in the travel industry.

“Our mobile website offering underscores TripAdvisor’s strategy to revolutionize how consumers get travel advice,” said Steve Kaufer, founder and CEO of TripAdvisor. “We are continually investigating additional options for users to access our millions of reviews and opinions from fellow travelers. Whether it’s finding the best surf shop in Maui, the nearest bookshop café in Paris, or the most opulent temple in India, users now have a way to get the most travel trusted advice when they are on the go.”

In familiar territory

Compatible with all major cell phones and smartphones, TripAdvisor’s mobile website gives travelers worldwide access to more than 30 million trusted reviews and opinions of hotels, restaurants, attractions and more.

Travelers can visit the mobile TripAdvisor website on their cell phones or smartphones at www.tripadvisor.com to locate nearby restaurants, hotels and attractions, and directions to them – all with the smartphone’s GPS capabilities. Travelers can also post reviews and opinions while traveling, when the experiences are freshest in their minds.

TripAdvisor’s mobile website is currently available in the U.S., U.K., Australia, Brazil, Canada, Denmark, France, Germany, Ireland, India, Italy, Mexico, Netherlands, Norway, Spain, Sweden and Turkey. The mobile website will soon be available in additional countries and languages.

Though banking on its popularity, TripAdvisor does have some stiff competition in the user-generated-destination-tools marketplace.

With the emergence of mobile tools easily available to consumers, TripAdvisor is going up against web-giant Google (with its Android mobile marketplace and new-ish “Places” directory) as well as newer yet established players like Yelp and Kayak’s TravelPost.