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New eco hotel brand launches

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With an official launch on last week’s Earth Day 2010, new brand Adoba Eco Hotel & Suites has rooted its commitment to environmental awareness and social responsibility.

It’s all about Atmosphere – the fledgling hospitality management company has recently announced the launch of a new eco brand of hotels – Adoba Eco Hotel & Suites – underscoring its commitment to green, responsible travel and business.

Green from the ground up, Adoba is a mid-tier, full-service, energy-saving, independent hotel targeting the social, value-wise guest who is traveling with a modern lifestyle purpose.

Good for business, great for the planet

Adoba’s development philosophy is based upon the conviction and reality that sustainable business practices are necessary and provide viable long-term profitability when blended with responsible operational systems, a modern day sales approach, superior guest service and a healthy and productive work environment.

The brand has taken on a mindful, holistic approach into balancing the environmental impact of travel with a rewarding, comfortable lifestyle guest experience.

Sustainable elements such as utilization of recycled materials, energy efficiencies advanced by the “Adoba Smart Solar Roofing” system, minimization of waste and pollution, waste water management, and purposeful upscale amenities demonstrate that new green construction is better for the owner’s bottom line. With a highly proactive design approach to eco-friendly architecture, the Adoba Eco Hotel & Suites Brand intends that each new build will achieve Gold or Platinum LEED certification.

The brand’s growth strategy is focused on top eco-driven priority markets and major cities like Denver, Tucson, San Francisco, Portland (Ore.), Washington, D.C., Houston, Midland/Odessa (Texas), and Seattle. Despite the economic downturn, the Adoba concept is gaining momentum with developers, owners and financial lending institutions.

For more information about the Adoba Eco Hotel & Suites and Atmosphere Bar and Grill including architectural plans, renderings, room/suite layouts, and hotel facts, visit www.adobaecohotel.com.

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Joe is a full time web designer, developer and marketing guy working in the online travel technology marketplace. TerraCurve.com is his personal project - an avenue of creativity that combines his beliefs in social responsibility with both professional and personal experience.

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