About TerraCurve.com

There is an overwhelming number of travel-related companies, products and services using words like ecotourism, “green” and sustainable in their marketing these days. How do you know what is truly your best choice for yourself, your business and the Earth?

Some will argue that the best possible option for the earth is that we stay home; keep our “ecological footprint” (the impact we have on the earth) to a minimum. This means that there would be no carbon emissions released into the atmosphere from our travel to and from our destination of choice. There would be no cars or planes or trains involved, either, spewing pounds of fumes into our atmosphere.

The problem with this option is that most folks are not ready to give up travel altogether quite yet. Others will argue that it is essential for folks to experience nature first hand and that these experiences create connections to the earth and that people will then feel compelled to protect and preserve our fragile ecosystems. These just happen to be the people that sites like this one are made for.

“We cannot win this battle to save species and environments without forging an emotional bond between ourselves and nature as well - for we will not fight to save what we do not love” (p.14, Steven Jay Gould, 1991, September. Enchanted Evening. Natural History).

What ever the argument, many people still choose to travel. So where does this leave us? Well you can use your power and influence as a consumer to support what we call environmentally sustainable or sensitive travel.

This type of travel can take many forms and means many different things. This site aims to examine multiple factors as ways to minimize your environmental impact when traveling, be it for business or pleasure.

The mission

TerraCurve.com aims to allow for travelers to choose products, services and destinations around the world that are a better choice for the environment at every step of their journey. It is an unbiased news and research tool that enables individuals and businesses to educate themselves on the environmental policies of the travel choices they make.

Ask questions, get answers

There are so many different factors that are used to measure a particular company’s environmentally-friendly, “green” rating, yet there is still no single set of rules to measure from. This site profiles companies that take into consideration the entire area in which they operate as well as the bigger picture of our planet.

Their environmental policies should address physical environmental issues as well as social relationships of the people that their business affects. By browsing through this site, you can work to minimize environmental impacts from the moment you start inquiring about the trip through to the time you arrive home, positively impacting your thinking as well as the world.

Who is behind this site?

My name is Joe Ascanio and I’m a full time web developer, designer and marketing guy working in the corporate travel marketplace. This site is my own personal project; an avenue of creativity that allows me to combine my beliefs in social responsibility with my own professional and personal experience.