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re-source: A fresh approach to bottled water, or not?

Over recent months, the bottled water industry has caught a lot of negative press for not only its negative eco-impact but its reluctance to “man-up” to the accusations. Sure, some brands have touted their new “eco-design” bottles and whatnot, but the facts still remain that bottled water places a tremendous stress on our natural resources throughout the world. Is the new brand “re-source” any different?

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Greenwash Watch: "Eco" bottled water

Equipped with an all-too-snazzy “rippled web” and almost-sexy hourglass shapes, these water-giants seem to suggest that saying “We use less plastic” is as good as asking consumers to not use plastic at all – obviously encouraged more by recent negative press over the bottled water industry rather than actual environmental concern.

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Primo Water helps Denver Go Green

Primo’s environmentally-friendly bottle is made from renewable and sustainable American resources, not depleting non-renewable resources like crude oil. If all plastic PET beverage bottles made from crude oil sold today in the U.S. were instead made from Ingeo plastic, Americans would save the equivalent of a billion gallons of gas each year.

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The end of bottled water as we know it with EndBottledWater.com

Wellness Enterprises has announced a partnership with the Center for A New American Dream to end bottled water for good.

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