All Posts Tagged With: "greenwashing"

Do consumer demands and ‘greenwashing’ affect hotels’ sustainability efforts?

November 19th, 2009 in Hotels and Accommodations • News

A new round table study at Cornell University is trying to find the mythical “green bullet” when it comes to green hotels, as well as define what “green travel” really means, once and for all.

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re-source: A fresh approach to bottled water, or not?

August 20th, 2009 in Featured • News • Products and Services

Over recent months, the bottled water industry has caught a lot of negative press for not only its negative eco-impact but its reluctance to “man-up” to the accusations. Sure, some brands have touted their new “eco-design” bottles and whatnot, but the facts still remain that bottled water places a tremendous stress on our natural resources throughout the world. Is the new brand “re-source” any different?

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Find a 'Deeper Shade of Green' with new luxury hotel certification

May 14th, 2009 in Business and Politics • Hotels and Accommodations • News

Global nonprofit leader in sustainable travel, Sustainable Travel International, is launching a new certification standard for luxury hotels and resorts.

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Greenwash Watch: "Eco" bottled water

April 12th, 2009 in Featured • News • Products and Services

Equipped with an all-too-snazzy “rippled web” and almost-sexy hourglass shapes, these water-giants seem to suggest that saying “We use less plastic” is as good as asking consumers to not use plastic at all – obviously encouraged more by recent negative press over the bottled water industry rather than actual environmental concern.

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EcoLogo: Defend yourself against "Greenwashing"

March 18th, 2008 in Featured • Products and Services

A recent study by TerraChoice Environmental Marketing found that up to 99.9% of products make unwarranted claims – including misleading statements, false labeling, and unsubstantiated promises that seem to “ride the wave” of society’s newly blooming eco-friendly consciousness.

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